The second GOOP x Sugar Paper collaboration called for a new style of lettering, so we decided to grab a paint brush and have some fun.  My favorite aspect of this design is the unevenness of it - the bristle breaks and quickness of execution - that still come through in the gorgeous gold foil.  

Product: Je T'aime Note Set

Client: Sugar Paper for Goop

Art Direction: Sugar Paper

Lettering: Joanna Reynolds

Neon sign in Alfred coffee shop, Los Angeles, CA

I was fortunate enough to work with Sugar Paper on some hand lettering for several designs in their line of cards for Paperless Post - a full collection of beautiful, classic, and fun online and snail mail invitations.  

All cards designed and typeset by Sugar Paper; lettering by Joanna Reynolds. 

For this line of wedding stationery designed for and sold exclusively through J.Crew, we mimicked the soft curves and imperfect lines of writing on top of a cake with icing - the perfect inspiration for such sweet sentiments. 

Client: Sugar Paper for J.Crew

Art Direction: Sugar Paper

Lettering: J. Reynolds

I was delighted when Lea of A Whole Lotta Love asked me to design lettering to use for her baby shower.  The finished work was used on tags, favors, and her beautiful baby boy's birth announcement.  

Client: Lea Heshme, A Whole Lotta Love

In addition to gift tags, the sale included a boxed set of 10 greeting cards as well as a boxed set of 50 greeting cards, both using the same artwork as shown on the gift tag.

Client: Sugar Paper for Goop

Art Direction:  Sugar Paper

Lettering: Joanna Reynolds

Drawn for a great Sugar Paper client located in Chicago, this monogram was a bit of a challenge because it had 4 letters instead of 3.  Fortunately, the symmetry of the two letters for her middle names allowed the letters to lock nicely into the curves of the larger letters, P and C.  This traditional-style monogram was printed in lavender ink on crisp white paper, then printed with a thin gold foil border set in from the edge of the card.

Art Direction, Typesetting, Letterpress Printing by Sugar Paper

Client: Self Initiated

Alfred Coffee tea menu | Gold foil on pale pink paper

Sugar Paper guest book | gold foil on grey cloth