The second GOOP x Sugar Paper collaboration called for a new style of lettering, so we decided to grab a paint brush and have some fun.  My favorite aspect of this design is the unevenness of it - the bristle breaks and quickness of execution - that still come through in the gorgeous gold foil.  

Product: Je T'aime Note Set

Client: Sugar Paper for Goop

Art Direction: Sugar Paper

Lettering: Joanna Reynolds